Female emPOWERED: Winning in Business & Life

Episode 174: Create a System that Turns Leads into Paying Clients

March 14, 2023 Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
Female emPOWERED: Winning in Business & Life
Episode 174: Create a System that Turns Leads into Paying Clients
Show Notes

Hi everyone! Welcome back to another episode of the Female Empowered podcast. This week I will be sharing with you how to create and use a tracking system that turns leads into paying clients.  

Why I’m Excited About This Episode

I am so excited to get into the details because this conversation has come up numerous times in our Facebook groups and mentorship programs.

For me, I put this in the backburner for quite a time when I started my business. Business owners have a lot on their plate and putting systems in place for leads seems like another thing in the unending list of things to be done that’s why it doesn’t get that much of a priority. Further, understanding how leads work could be a bit intimidating since it involves the technological side of things.

However, coming up with a tracking system is very important in businesses and it’s something that I encourage business owners to do from the get go. In this podcast, you will understand more why that is exactly the case!

Let’s discuss:

  • Introduction to this week’s topic
  • What is a tracking system for leads
  • Why having a tracking system for leads is important
  • The key components in a tracking system
  • How to get my lead tracker for free  
  • Statistics surrounding businesses having a lead tracking system in place
  • What is a cold lead
  • What is a hot lead
  • An example of how we track leads
  • Personalizing messages when following up with potential clients
  • Automating the tracking system process
  • Finding out why potential clients go cold
  • What are points of contact
  • Having a tracking system will show you where is the kink in the chain
  • Going after the most promising leads
  • Connection and communication over convincing
  • Study what kind of follow-up system do you have in place

If you are interested in grabbing the free resource that’s exclusive for my podcast listeners, go to www.christagurka.com/leads then type in the promo code PODCAST so you can get it for free! There is also a video tutorial of how you can use the tracking system I have for you so you can get started on your leads immediately.

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!