Female emPOWERED: Winning in Business & Life

Episode 176: What metrics the top female business owners should all be tracking with Danielle Hayden

March 28, 2023 Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
Female emPOWERED: Winning in Business & Life
Episode 176: What metrics the top female business owners should all be tracking with Danielle Hayden
Show Notes

Hey everyone! Welcome back to another episode here at The Female Empowered Podcast. Today, we have another guest, Danielle Hayden from Kickstart Accounting Inc. We will be talking about what the top female business owners should all be tracking in their businesses. 

Who Is Danielle Hayden 

She is a reformed corporate CFO, who is on a mission to help role-breaking female entrepreneurs understand their number so they can gain the confidence needed to create sustainable profits. 

She loved working in the corporate world because she got to learn a lot from the investors and the private equity firms she worked with. All the experience she learned paved the way to create Kickstart Accounting so she can share with all of us how they made their decisions for their businesses and how you can start incorporating these, too!

Let’s talk about:      

  • Introduction for Danielle Hayden: Who she is and what she does 
  • Danielle’s story on how she started from the corporate world, to building her own business
  • Danielle on how important bookkeeping is in making business decisions
  • Danielle’s educational background and how she got the best of both worlds wile working and learning
  • How Danielle translated what she did in the corporate world to help smaller business owners
  • Business owners should look at their numbers in a meaningful way and accept the numbers to be empowered
  • QuickBooks and its importance
  • Do not co-mingle your business and personal numbers
  •  Daniel giving a walkthrough of their system, process, and how they deal with clients
  • How hiring a bookkeeper was the best decision for my business
  • Danielle’s pricings start on where businesses are
  • Danielle on what is a P&L, a Balance Sheet, the cash flow statement, and the purpose of each 
  • What happens if you are profitable but you have no cash
  • Danielle's four recommended metrics 
  • Danielle's story on helping one client 
  • The importance of knowing what season you are in and what your intention or goals are during a business year
  • Adding employees to your business while knowing your numbers so you can make decisions with confidence 
  • Start paying yourself 
  • The report card effect 
  • Looking and knowing your numbers can help you determine your bottom lines
  • Knowing your numbers with no judgment or bias 

You can reach out to Danielle Hayden on kickstartaccountinginc.com if you want help on knowing your numbers. You can also listen to her podcast, Entrepreneur Money Stories, if you want to learn more about these topics. You can also send her a message on Instagram, Twitter, or Facebook

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!