Female emPOWERED: Winning in Business & Life

Episode 210: Holiday Cancellations: How to Prevent Them

November 21, 2023 Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
Female emPOWERED: Winning in Business & Life
Episode 210: Holiday Cancellations: How to Prevent Them
Show Notes

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast. It’s Thanksgiving Week and we are so close to the end of the year. With that said, let’s talk about 15 ways to avoid holiday cancellations in your business.  

During the holidays, we see an uptick in the cancellations. So, I want to give you some tips on how to prevent and maybe even eliminate these cancellations. You would want to avoid, prevent, or eliminate cancellations because the spots that cannot be filled will definitely affect your revenue annually.

You can use these tips throughout the year, but I am just being very specific about these being applied to the upcoming holidays because that’s when most cancellations happen.

Let’s dive into:

  • Introduction to today’s topic
  • 1st way to avoid/decrease cancellation: Early Communication
  • 2nd way to avoid/decrease cancellation: Allow Flexible Re-scheduling
  • 3rd way to avoid/decrease cancellation: Consider having pre-payment/deposits
  • 4th way to avoid/decrease cancellation: Have lots of reminders and use automation as much as you can
  • 5th way to avoid/decrease cancellation: Make sure you clearly communicate your cancellation policy
  • 6th way to avoid/decrease cancellation: Have a way to entice clients to re-schedule instead of cancelling
  • 7th way to avoid/decrease cancellation: Send out personal notes to your clients
  • 8th way to avoid/decrease cancellation: Make sure you are staffed enough
  • 9th way to avoid/decrease cancellation: Be intentional about closing during off-days
  • 10th way to avoid/decrease cancellation: Have a strong waitlist
  • 11th way to avoid/decrease cancellation: Offer off-peak discounts
  • 12th way to avoid/decrease cancellation: Make sure you know the reasons why clients cancel so you can plan ahead in the future 
  • 13th way to avoid/decrease cancellation: Have a weather policy
  • 14th way to avoid/decrease cancellation: Have a contingency plan
  • 15th way to avoid/decrease cancellation: Post on social media for any announcements regarding your cancellation policy
  • Phrases you can use and ways you can be honest regarding your cancellation policy
  • Real life examples of how our cancellation policy worked for us and our clients
  • Additional ways to respond to upset clients regarding your cancellation policy
  • Conclusion

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!