Female emPOWERED: Winning in Business & Life

Episode 245: The Marketing Strategy That Grew My Pilates Studio to 7+ Figures

July 30, 2024 Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

Welcome back to another episode of Female Empowered, the podcast for female fitness and wellness professionals and business owners who want to hear real talk about the industry's ins and outs. 

I'm your host, Christa Gurka. In today's episode, I'll discuss the marketing strategies that have grown my studio, Pilates in the Grove, into a seven-figure business.

Some of the specific topics I discussed in this episode include:

  • The importance of having a comprehensive marketing strategy for your fitness or wellness business, rather than just piecemealing different tactics.
  • Defining your ideal customer or client, and understanding what problems you are solving for them.
  • Building trust and credibility with your audience by providing valuable, educational content.
  • Clearly communicating the next steps for potential clients to take action and work with you.
  • Retaining and re-engaging existing clients to maintain a steady stream of revenue.

Thanks for tuning in to this episode of Female Empowered. If you found this episode helpful, please leave a review and share it with other fitness and wellness professionals. 

Have your own experiences or tips to share? Connect with me on Instagram @ChristaGurka and join the conversation.