Episode 256: Before You Discount Do This

Welcome back to another episode of the Female EmPOWERED Podcast! Today, we’re talking all about alternatives to price discounting for Black Friday and Cyber Monday. As business owners, we often feel pressured to slash prices during the holiday season, but I’m here to show you how you can add value instead of gutting your prices.

In this episode, I’ll share several strategies you can implement to make the most of holiday promotions without compromising the integrity of your services or revenue. Whether it’s adding free assessments, incorporating branded merchandise, or strategically bundling services, there are plenty of ways to entice clients without offering steep discounts.

Here are some key discussion points from today’s episode:

• Adding Value: Learn how to enhance your packages by offering free postural assessments, branded merchandise, or AI-generated content, such as meal plans or at-home workouts.
• Bundling Services: Explore the benefits of bundling private sessions, group classes, recovery services, or nutrition consultations to create a more comprehensive offering.
• Pre-Recorded Content: Leverage pre-recorded content to create discounted program offerings that don’t eat into your time or revenue.
• Loyalty Programs: Implement a loyalty program where clients can earn points for services and redeem them for additional benefits.
• Local Collaborations: Partner with local businesses to offer wellness bundles that give your clients added value and unique experiences.
• Holiday-Specific Offerings: Consider developing a “home for the holidays” package that clients can gift or use for themselves, valid through the end of the year.
• Expiration Dates: Ensure any deals or promotions have clear expiration dates to avoid long-term devaluation of your services.

Thank you for tuning in! Don’t forget to subscribe, leave a review, and share this episode with your fellow business owners as they prepare for the holiday season. Until next time, keep empowering yourself and your business!

Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!