Episode 273: Marketing Foundations: Understanding Paid, Organic, and Earned Marketing for Your Wellness Business

On this week's episode of the Female Empowered Podcast, Christa Gurka breaks down the various marketing channels—organic, paid, and earned—and shares her own journey with paid advertising. Whether you’re just starting or looking to refine your approach, this episode will help you navigate the often overwhelming world of marketing with practical, actionable insights.

Christa emphasizes the importance of having a solid foundation before diving into paid marketing. She outlines essential prerequisites like product-market fit, clear service offerings, a well-defined target audience, and a strong website. From there, she explores a range of marketing strategies, from low-cost options like optimizing your Google Business profile and leveraging referrals, to investing in professional assets like website development and photography.

Christa also provides a hands-on example of ad strategy, walking listeners through key metrics like cost-per-click and cost-per-acquisition to ensure you’re getting a return on your investment.

Ever wondered how to make the most of organic, paid, and earned marketing channels? In this episode, you’ll learn:

• The essentials you need to have in place before investing in paid advertising.
• Budget-friendly marketing tactics you can implement right away.
• How to track and analyze key advertising metrics for the best ROI.
• The recommended marketing budget based on your business growth phase.

Take a moment to assess your current marketing strategy—are there gaps you could fill using today’s tips? Try optimizing your Google Business profile or boosting word-of-mouth marketing to see quick wins. If you’re considering paid advertising, make sure your business foundations are solid first. And don’t forget to tune in next week when Courtney Moody joins the show to dive deeper into effective ad strategies and metrics!