Episode 287: Should You Ditch Class Packages?

In this episode of the Female Empowered podcast, host Christa Gurka breaks down the financial and operational differences between class packages and membership models for fitness and wellness businesses.

While class packages offer flexibility, they often lead to inconsistent cash flow, making it harder to forecast revenue and plan for growth. Christa shares research and real-world examples showing how transitioning to a membership model can improve revenue stability, client consistency, and long-term business sustainability.

She offers tactical insights on how to structure, price, and position memberships, and why repositioning class packages as a flexible, premium option can help meet client needs without sacrificing financial predictability. If you’ve ever felt like your revenue is a rollercoaster or you’re stuck planning month-to-month, this episode is a must-listen.

What You’ll Learn:

• Why memberships often lead to better cash flow than class packages
• How to structure and market a compelling membership offer
• Ways to encourage client consistency without relying on rigid contracts
• Why your business — and your clients — benefit from stable, predictable income
• How to position class packages as a flexible but premium option

Want help implementing this in your business?

Join my FitBiz Foundations Monthly Membership — just $99/month for access to 2 live coaching calls, strategic support, and actionable resources.

• Learn more at www.christagurka.com/fitbiz-foundations
•  Follow Christa on Instagram @christagurka